string(5) "index" string(23) "#mobile-site-navigation" string(5) "index" string(5) "index" string(5) "china" string(5) "china" string(6) "hkmotw" string(13) "international" string(1) "#" string(1) "#" string(6) "xuzhan" string(9) "zhuanrang" string(8) "biangeng" string(1) "#" string(5) "bohui" string(4) "yiyi" string(6) "dabian" string(1) "#" string(6) "wuxiao" string(6) "wxxgdb" string(7) "chexiao" string(1) "#" string(6) "xuzhan" string(5) "beian" string(7) "chexiao" string(15) "pricing-options" string(6) "client" string(13) "category_case" string(7) "aboutus" string(21) "category_company-news" string(22) "category_industry-news" string(13) "category_wiki" string(8) "help-faq" string(5) "index" string(4) "blog" string(22) "category_industry-news" string(14) "author_sunpeng" string(40) "tag_%e5%95%86%e6%a0%87%e4%ba%89%e8%ae%ae" string(49) "tag_%e5%95%86%e6%a0%87%e4%bd%bf%e7%94%a8%e6%9d%83" string(40) "tag_%e5%95%86%e6%a0%87%e6%b3%a8%e5%86%8c" string(9) "1864.html" string(9) "1762.html" string(5) "china" string(6) "hkmotw" string(13) "international" string(6) "xuzhan" string(6) "xuzhan" string(9) "zhuanrang" string(8) "biangeng" string(5) "bohui" string(5) "beian" string(4) "yiyi" string(6) "dabian" string(6) "wuxiao" string(6) "wxxgdb" string(7) "chexiao" string(7) "chexiao" string(15) "pricing-options" string(15) "pricing-options" string(13) "category_case" string(6) "client" string(7) "aboutus" string(21) "category_company-news" string(22) "category_industry-news" string(13) "category_wiki" string(8) "help-faq" string(5) "china" string(6) "hkmotw" string(13) "international" string(5) "index" string(5) "index" string(5) "china" string(5) "china" string(6) "hkmotw" string(13) "international" string(1) "#" string(1) "#" string(6) "xuzhan" string(9) "zhuanrang" string(8) "biangeng" string(1) "#" string(5) "bohui" string(4) "yiyi" string(6) "dabian" string(1) "#" string(6) "wuxiao" string(6) "wxxgdb" string(7) "chexiao" string(1) "#" string(6) "xuzhan" string(5) "beian" string(7) "chexiao" string(15) "pricing-options" string(6) "client" string(13) "category_case" string(7) "aboutus" string(21) "category_company-news" string(22) "category_industry-news" string(13) "category_wiki" string(8) "help-faq" string(4) "#top" string(9) "wordpress" "国酒茅台"正式改名为"贵州茅台" | 创意管家

从6月30日开始,“国酒茅台”正式改叫“贵州茅台”,告别了曾经使用多年的“国酒”宣传语。6月29日上午,茅台微信公众号名称由“国酒茅台”悄然更名为“贵州茅台”。而打开茅台酒股份有限公司网站,上面也没有了“国酒”字样。

“国酒”二字的变化,意味深长。过去17年间,茅台就国酒商标曾9度发起申请,均被驳回。6月12日,茅台集团公司党委书记、董事长、总经理李保芳表示,“国酒茅台”商标将于6月30日前停用。

“国酒”字样导致他人误解,不会被批准使用
公开资料显示,茅台首次向国家工商总局商标局提交“国酒茅台”商标注册的申请发生在2001年9月,最接近成功的一次也是茅台最后一次发起申请,是2012年7月,茅台集团申请注册的“国酒茅台”商标获得初审通过,但在3个月的公示期内,工商总局商标局收到了多家酒企提交的异议书近百份。
商标评审委员会在决定书中认定,“国酒茅台”这一商标中的“国酒”文字成为茅台集团注册商标的组成部分独占使用,易对市场公平竞争秩序产生负面影响,不予核准注册。过去17年中,茅台就国酒商标曾9度发起申请,均被驳回。
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