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class="search-input"></form> </div> <div class="toggle-header-search"> <span></span> <span></span> </div> </div> </div> </div> </header><header class="page-header clearfix"><div class="page-header-inner"> <h1>“国酒茅台”正式改名为“贵州茅台”</h1> <div class="mnky_breadcrumbs" typeof="BreadcrumbList" vocab="http://schema.org/"><span property="itemListElement" typeof="ListItem"><a property="item" typeof="WebPage" title="Go to 创意管家." href="https://web.archive.org/web/20240520020316/http://tm-chn.com/" class="home"><span property="name">创意管家</span></a><meta property="position" content="1"></span> > <span property="itemListElement" typeof="ListItem"><a property="item" typeof="WebPage" title="Go to Blog." href="https://web.archive.org/web/20240520020316/http://tm-chn.com/blog-2" class="post-root post post-post"><span property="name">Blog</span></a><meta property="position" content="2"></span> > <span property="itemListElement" typeof="ListItem"><a property="item" typeof="WebPage" title="Go to the 行业新闻 category archives." href="https://web.archive.org/web/20240520020316/http://tm-chn.com/category/industry-news" class="taxonomy category"><span property="name">行业新闻</span></a><meta property="position" content="3"></span> > <span class="post post-post current-item">“国酒茅台”正式改名为“贵州茅台”</span></div> </div> </header><div id="main" class="clearfix"> <div id="container" class="clearfix"> <div id="content" class="float-left"> <article itemtype="http://schema.org/Article" itemscope="" id="post-1801" class="single-layout clearfix post-1801 post type-post status-publish format-standard hentry category-industry-news tag-34 tag-31 tag-23"><link itemprop="mainEntityOfPage" href="http://tm-chn.com/1801.html"><header class="entry-header clearfix"><div class="entry-meta"><span class="meta-author-image"><img src="https://web.archive.org/web/20240520020316im_/http://tm-chn.com/wp-content/uploads/2019/07/chuang02-150x150.jpg" width="50" height="50" alt="创意管家" class="avatar avatar-50 wp-user-avatar wp-user-avatar-50 alignnone photo"></span><a class="meta-author url" href="https://web.archive.org/web/20240520020316/http://tm-chn.com/author/sunpeng" title="View all posts by 创意管家" rel="author"><span itemprop="author" itemscope itemtype="http://schema.org/Person"><span itemprop="name">创意管家</span></span></a><span class="meta-date"><time class="published" datetime="2019-07-01T09:13:36+08:00" itemprop="datePublished">2019-07-01 09:13</time><time class="meta-date-modified updated" datetime="2019-07-05T10:42:51+08:00" itemprop="dateModified">2019-07-05</time></span></div> </header><div class="entry-content-wrapper clearfix"> <div itemprop="articleBody" class="entry-content clearfix"> <p>从6月30日开始，“国酒茅台”正式改叫“贵州茅台”，告别了曾经使用多年的“国酒”宣传语。6月29日上午，茅台微信公众号名称由“国酒茅台”悄然更名为“贵州茅台”。而打开茅台酒股份有限公司网站，上面也没有了“国酒”字样。</p><p>“国酒”二字的变化，意味深长。过去17年间，茅台就国酒商标曾9度发起申请，均被驳回。6月12日，茅台集团公司党委书记、董事长、总经理李保芳表示，“国酒茅台”商标将于6月30日前停用。</p><section class="" data-mpa-powered-by="yiban.io"><section><header class="" data-v-07b5fb4d=""><section data-role="outer"><section data-role="outer"><section class="" data-tools="135编辑器" data-id="91525"><section><section><section class=""><section class=""><section><section><section class="" data-tools="135编辑器" data-id="2490"><section class=""><section data-bcless="lighten"><strong>“国酒”字样导致他人误解，不会被批准使用</strong></section><section data-bcless="lighten">公开资料显示，茅台首次向国家工商总局商标局提交“国酒茅台”商标注册的申请发生在2001年9月，最接近成功的一次也是茅台最后一次发起申请，是2012年7月，茅台集团申请注册的“国酒茅台”商标获得初审通过，但在3个月的公示期内，工商总局商标局收到了多家酒企提交的异议书近百份。</section><section data-bcless="lighten">商标评审委员会在决定书中认定，“国酒茅台”这一商标中的“国酒”文字成为茅台集团注册商标的组成部分独占使用，易对市场公平竞争秩序产生负面影响，不予核准注册。过去17年中，茅台就国酒商标曾9度发起申请，均被驳回。</section></section></section></section></section></section></section></section></section></section></section></section></header></section></section></div> </div> <div class="entry-meta-footer"><div class="tag-links"><span><a href="https://web.archive.org/web/20240520020316/http://tm-chn.com/tag/%e5%95%86%e6%a0%87%e4%ba%89%e8%ae%ae" 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