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src="/web/20180823190028im_/http://tm-chn.com/UploadImage/News/Thumbnail/20120822174736319.png"></b>澳门商标注册</a></li> <li><a href="/web/20180823190028/http://tm-chn.com/sole/55.htm" target="_blank"><b> <img width="29" height="18" src="/web/20180823190028im_/http://tm-chn.com/UploadImage/News/Thumbnail/20120822174800812.png"></b>欧盟商标注册</a></li> <li><a href="/web/20180823190028/http://tm-chn.com/sole/66.htm" target="_blank"><b> <img width="29" height="18" src="/web/20180823190028im_/http://tm-chn.com/UploadImage/News/Thumbnail/20120822174824880.png"></b>马德里商标注册</a></li> <li><a href="/web/20180823190028/http://tm-chn.com/sole/77.htm" target="_blank"><b> <img width="29" height="18" src="/web/20180823190028im_/http://tm-chn.com/UploadImage/News/Thumbnail/20120822174922653.png"></b>国际逐一商标注册</a></li> </ul></div> <p class="leftNews"> 公司动态</p><ul class="leftNews-ul"><li><a title="【重要】创意管家获百度官方认证" href="/web/20180823190028/http://tm-chn.com/about/20121122151202.htm">【重要】创意管家获百度官方...</a></li> <li><a title="【重要】创意管家对于商标核准无需付费登报的严正声明" href="/web/20180823190028/http://tm-chn.com/about/20121122133835.htm">【重要】创意管家对于商标核...</a></li> <li><a title="【重要】警惕不法商标注册代理公司的商标异议欺诈" href="/web/20180823190028/http://tm-chn.com/about/20121130135148.htm">【重要】警惕不法商标注册代...</a></li> <li><a title="【重要】警惕！商标注册骗局之绿色通道" href="/web/20180823190028/http://tm-chn.com/about/20121130145801.htm">【重要】警惕！商标注册骗局...</a></li> <li><a title="【重要】创意管家指定汇款账户" href="/web/20180823190028/http://tm-chn.com/about/20120929141347.htm">【重要】创意管家指定汇款账...</a></li> </ul><div class="left-tel"> <img src="/web/20180823190028im_/http://tm-chn.com/images/common/left-tel.png" alt=""></div><div class="cygYs"> <a href="/web/20180823190028/http://tm-chn.com/ys/#ys01"><img src="/web/20180823190028im_/http://tm-chn.com/images/common/ac1.png" alt="承诺"></a> <a href="/web/20180823190028/http://tm-chn.com/ys/#ys02"><img src="/web/20180823190028im_/http://tm-chn.com/images/common/ac2.png" alt="专业"></a> <a href="/web/20180823190028/http://tm-chn.com/ys/#ys03"><img src="/web/20180823190028im_/http://tm-chn.com/images/common/ac3.png" alt="权威"></a> <a href="/web/20180823190028/http://tm-chn.com/ys/#ys04"><img src="/web/20180823190028im_/http://tm-chn.com/images/common/ac4.png" alt="安全"></a> <a href="/web/20180823190028/http://tm-chn.com/ys/#ys05"><img src="/web/20180823190028im_/http://tm-chn.com/images/common/ac5.png" alt="快速"></a></div> </div> <div class="rightWarp"> <div class="mbx_top"> <div class="divF"> <a href="/web/20180823190028/http://tm-chn.com/">首页</a><em>></em><a href="/web/20180823190028/http://tm-chn.com/else/">其他商标服务</a><em>></em><label>商标开发</label> </div> </div> <div class="rightContent">  <p> <span style="color: #ff8c00"><span style="font-size: 16px"><strong>商标开发（即商标研发、商标起名）</strong></span></span></p><p> </p><p> <span style="font-size: 12px">创意管家通过专业的商标研发系统、商标查询系统、市场效果综合分析，为客户在其商品或服务领域量体定制研究开发出适合企业的“直效商标”。</span></p><p> </p><p> <span style="color: #ff8c00"><strong><span style="font-size: 16px">直效商标</span></strong></span></p><p> </p><p> <span style="font-size: 12px">顾名思义，是指有的放矢、一击即中、直接达到效果的商标名称。</span></p><p> </p><p> <strong><span style="font-size: 14px">判断直效商标有4个标准：</span></strong></p><p> </p><div class="nbList" style="width: 859px; margin-bottom: 20px; height: 101px"> <ul><li> <em>1</em>在仅仅告知消费者商标名称时，大家是否普遍联想到这个名称所代表的行业、产品，或者服务；</li> <li> <em>2</em>在告知消费者商标名称后，大家是否能够在潜意识里普遍联想到该商标代表的产品或者服务其正面的积极的意义；</li> <li> <em>3</em>该商标名称是否便于记忆，朗朗上口；</li> <li> <em>4</em>该商标名称的使用是否能为企业节省广告、宣传、推广的费用。</li> </ul></div><p> <span style="font-size: 12px"> 以上4个标准同时也是为什么要开发直效商标的原因。</span></p><p> </p><p> <span style="color: #ff8c00"><span style="font-size: 16px"><strong>直效商标开发的标准流程</strong></span></span></p><p> </p><p> <span style="font-size: 12px">与客户达成一致意见⇒签订商标开发协议⇒付款协议生效⇒深入了解客户行业、产品、服务⇒启动商标研发系统⇒进行商标查询⇒客户确认⇒<a title="商标注册" class="webLink" href="/web/20180823190028/http://tm-chn.com/sole/">商标注册</a>⇒商标跟踪⇒取得<a title="商标注册" class="webLink" href="/web/20180823190028/http://tm-chn.com/sole/">商标注册</a>证书</span></p><p> </p><p> <span style="font-size: 12px">（因<a title="商标注册" class="webLink" href="/web/20180823190028/http://tm-chn.com/sole/">商标注册</a>不确定因素如遇商标申请被驳回，则进行商标<a title="驳回复审" class="webLink" href="/web/20180823190028/http://tm-chn.com/else/20120919211343.htm">驳回复审</a>。）</span></p><p> </p><p> <span style="color: #ff8c00"><strong><span style="font-size: 16px">创意管家提示</span></strong></span></p><p> </p><p> <span style="font-size: 12px">通常，代理公司接受客户申请的注册商标名称都是客户自己提供的，那么再花钱进行商标开发的必要性是什么呢？其实“判断直效商标的4个标准”已经说明了问题。下面两个实例对比也可以为大家揭开谜底。</span></p><p> </p><p> <strong><span style="font-size: 14px">1、运动品牌“NIKE”</span></strong></p><p> </p><p> <span style="font-size: 12px">NIKE这个商标是大家所熟知的运动品牌，<span style="font-size: 12px">NIKE英文原意是指希腊胜利女神，寓意是很不错的，但是和它的产品——运动休闲服饰却没有半点关系。据说<span style="font-size: 12px">NIKE在1980年进入中国市场后，花了20年的时间，几亿元的推广费，才让消费者熟知了它的名字。</span></span></span></p><p> </p><p style="text-align: center"> <span style="font-size: 12px"><span style="font-size: 12px"><span style="font-size: 12px"><img alt="" src="/web/20180823190028im_/http://tm-chn.com/UploadImage/edit/images/nike.jpg" style="width: 550px; height: 594px"></span></span></span></p><p> </p><p> <strong><span style="font-size: 14px">２、雀巢的“咖啡伴侣”</span></strong></p><p> </p><p> <span style="font-size: 12px">雀巢公司的两款主打产品是速溶咖啡和植脂奶末，1988年进入中国市场后，为了让消费者更加容易记忆，注册了“咖啡伴侣”这个商标，节省了不知道多少广告费用。以致这几十年来，大家还以为“咖啡伴侣”是产品名称，而不知道这是一个直效商标。</span></p><p> </p><p style="text-align: center"> <span style="font-size: 12px"><img alt="" src="/web/20180823190028im_/http://tm-chn.com/UploadImage/edit/images/%E5%92%96%E5%95%A1%E4%BC%B4%E4%BE%A3tu.jpg" style="width: 400px; height: 361px">　　　　　　　<img alt="" src="/web/20180823190028im_/http://tm-chn.com/UploadImage/edit/images/%E5%92%96%E5%95%A1%E4%BC%B4%E4%BE%A3.jpg" style="width: 550px; height: 572px"></span></p><p style="text-align: center"> </p><p> <span style="color: #ff8c00"><strong><span style="font-size: 16px">创意管家案例</span></strong></span></p><p> </p><p> <span style="font-size: 12px">凯德兴瑞商贸公司是一家年销售额几千万的纺织品生产销售企业，在业内小有名气，产品质量也很好，曾接受过知名电视台访问。该公司原有商标“凯德兴瑞”投入了不少广告费用，但效果都不明显。后该公司崔总找到创意管家，通过沟通以后了解了直效商标的必要性和优势，于2011年开发了直效商标——“优织”。反应效果非常好，后续已经签订了协议，打算再做几枚直效商标的开发，作为储备。</span></p><p> </p><p style="text-align: center"> <span style="font-size: 12px"><span style="font-size: 12px"><span style="font-size: 12px"><img alt="" src="/web/20180823190028im_/http://tm-chn.com/UploadImage/edit/images/%E4%BC%98%E7%BB%87.jpg" style="width: 550px; height: 571px"></span></span></span></p><p style="text-align: center"> </p><p> </p><p> <span style="color: #ffffff"><strong><span style="font-size: 12px"><span style="font-size: 12px"><span style="font-size: 12px"><span style="background-color: #ff0000"> 请勿抄袭！如需转载，请注明链接及出处。详询400-099-8089 </span></span></span></span></strong></span></p> <h3 class="xgtj"> 相关推荐</h3> <ul class="tjUl"><li><a href="/web/20180823190028/http://tm-chn.com/case/20121213172515.htm" 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